Menu Idea 1

The menu for Cafe Flux will be a main feature in the branding, it has to be a modern reflection of the principles of Bauhaus. I began by looking at existing menu examples and how different layouts, text and form can contribute to the menus. It will be important that the menu has a style which is fluid, experimental and reflective of the movement. 

I really liked the ideas of layering the menus, along with contrasting colours and different paper sizes I think it could add interesting visual stimuli to customers. The main shapes that appear in Bauhaus art are squares, triangles and circles so I created menu shapes from squares and circles. The images below also were a source of inspiration when designing.

I came across Kathryn Jones a Wallpaper designer who had created patterns inspired by the Bauhaus movement. It was interesting to see how the movement is modernly interpreted by other creatives. Viewing it gave me further inspiration of possible shapes I could explore for my menus.

I wanted these menus to work individually by themselves but also as a collective so the colour and layout had to be carefully thought through. Each menu posses a Bauhaus quote at the bottom, the café is meant to be a place where people feel at ease and inspired by their surroundings, a quote could trigger a spark of creativity whilst enjoying a bite to eat. 

The two main fonts which feature in the logo also do on the menu to create a strong brand. However, for the body text, it needs to be something semi-neutral less decorative and easily read. I choose Arial for thee purposes along with its variety of font weights which I need for the menu. Small details like the F at the bottom representing flux and the border frames the menu giving it a little extra. 

I have also begun to explore how branding material would look on other materials like stickers and take away bags. I want to continue exploring how I can further develop these assets.