Type Experiments

Type is really important for this project as it will be the main feature in a variety of branded material. The Bauhaus movement commonly used sans serif fonts to maintain the simplistic and legible aspects of the movement. I experimented with both serifs and sans serif as contrasts and to see what it could potentially look like.

After looking at Studio Nari's Bauhaus video using Adobe's Bauhaus insired typefaces I wanted to try to see how they would work for my logo. After some experimentation which can be seen above, I decided upon Joshmi a stencil style font inspired by shapes of the movement which will create a strong aesthetic. Reross will complement Joshmi a more simplistic font used for headers and the logo.

Some initial experiments with the logo, playing with angles layers and textures. The two logos below are the most aesthetically effective, the contrast of the rigid structured Bauhaus typefaces layered with the handwritten calligraphy adds a unique style. However, I feel that as I begin to develop the brand further it may be difficult to translate it on a number of brand assets.

The texture is also interesting but this could also pose difficutlies when developing further.