Flux Assets

The accompanying assets of the Flux brand will be important so I have begun to look at ways which would attract customers and keep them coming.  I have been looking at a number of articles based on a cafe's environment, marketing techniques and how the design all have an impact on whether a customer will return or not. It was also important to define why people enjoyed going to cafes rather than somewhere else.

One of the things that kept popping up was loyalty schemes, where a customer would get a free coffee after purchasing so many, this also led me to think about how this could potentially look and work with my already existing branding. I created a simple business card style layout featuring the main fonts and colours, I thought it would be interesting to stamp the numbers with the main shapes of the Bauhaus Movement. 

Another clever method of exposure is branded take - away coffee cups. Cafe Flux will be in a city and this will attract a lot of customers on the move, this means that my design decisions will have to be bold, attractive and intriguing to others who may see it by chance. 

Social media has to also be considered when promoting the brand assets and promotion of a new cafe. Potentially I could create an Instagram along with a hashtag along with a geo-filter on Snapchat when at the cafe to get customers to engage further and promote to others.