Brand Development

I wanted Cafe Flux to have a solid branding story, something which will help me focus on creating a coherent final project. I established three keywords which would reflect the Cafe's purpose and influence the branding materials. COFFEE, CREATE, CHAT is the outcome which I think summarises the brand's ethos. I played around with how these keywords could play a role in the design of the menus.

I began to explore what these three words would look like if they became a shape. When exploring coffee I thought about the coffee bean, cup and the colour of the liquid. I looked at simplified drawings to encapsulate the essence of Coffee. I focused on the steam which would rise from a warm, comforting cup of coffee, this then led me to explore the glyphs and I came across a line which represents this. 

The create and chat keywords I took a similar approach, their outcomes are discussed below. 

I think including portraits of key influencers of the Bauhaus movement celebrates their achievements and the background of Cafe Flux. graphically I also think these black and white photos which clearly displays a portrait is a perfect contrast to the more abstract shapes which features in the brand.