I began by looking at art movements and how these could influence my design choices. After reading up on them I was capsulated by the Bauhaus Movement, a movement which is based on expression, innovation and valuing art as a necessity rather than a luxury. I thought these values were interesting and something which could be explored within a cafe brand.
A cafe which is an outlet for creatives or people who work in the city and want an escape from their office to spark new ideas, a break or to meet people. This in mind I began to explore potential names which could adhere to the fundamentals of Bauhaus. The main buzz words which I came up with was BOLD, LIBERAL, REBEL and UNLIMITED. This then led me to explore different word variations, the one which I felt summed up the message I wanted to convey was Flux - a state of constant change, this alludes to the idea of creativity and exploration.
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